I noticed these bulbs are wifi-controlled (no hub) and are about half the price of the LiFX bulbs:
https://smile.amazon.com/Helloify-A19-Changing-Equivalent-2700K-6500K/dp/B07V81RJXT/
I see a mention of “Helloify” on the current Tasmota Device Template list (https://github.com/arendst/Tasmota/blob/afbf7fa1a0c7030e6df6efb8d4abae5ac89d0682/TEMPLATES.md) but haven’t found any details about which bulbs might be flashable, how to flash them, whether there’s an integration that would work with them, etc.
Has anyone had any luck with these? (I don’t do clouds)