Apple TV playing multiple instances of same URL at the same time

I’m trying to stream Eurosport on Max streaming by using a deep link. This code works fine the first time.

tap_action:
        action: perform-action
        perform_action: media_player.play_media
        data:
          media_content_type: url
          media_content_id: >- "
            https://play.max.com/channel/watch/ff047020-1e21-5105-a7b1-dd3b4b123a38/9741aebe-d278-5d69-8e69-b53fa9ef4bd9"   
          enqueue: replace
        target:
          device_id: 424aeaea38946a349afce4c47960ac67

When I stream a different app and come to Eurosport a new instance is started. The sound is doubled. Switch to new apps and come back to Eurosport live TV keeps starting new instances of the URL.
Using the physical remote to close apps I can see multiple Eurosport instance and close them one by one.
Btw - if I use the standard Max app and browse to Eurosport the issue is gone, but I want to save the 15 clicks by using a deep link.

Any suggestion on what to do?