Aqara M2 Hub Integrations and Ecosystems

Hey not sure if anyone else is using this or has spoken about it so apologies in advance.

When I got my M2 hub there wasn’t a lot of support out there and most people would say to integrate it into HA using the HomeKit Device method.

However when doing a routine firmware update check today I noticed they have a dedicated ‘ecosystems’ section and a HA option.

Wondering if anyone has used this before, and/or knows any pro’s and con’s vs the older way of doing it.