Custom names for entitites exposed to Alexa / Goolge through UI (home assistant cloud)

Hey guys,

I decided to take a try and migrate my very old cloud.yaml configuration to the ui settings.

In the alexa set up documentation there is an option to manually set the names that alexa (and google) will see for the device and respond to it.
(Being Greek i need to fiddle with the spelling of the names for alexa to understand some of them)

    entity_config:
      light.kitchen:
        name: Custom Name for Alexa
        description: The light in the kitchen

Is there a way to set a custom “alexa” name through the ui? Both for switches and for groups?