Do not restore state when toggled on

Probably a silly question

Is there any way for a device (Zigbee2MQTT lightbulb) to go to a specified default state (colour, brightness) when toggled on via Home Assistant? Currently it goes to whichever state it was in when toggled off

The only way I can think of is to create an automation for whenever the device is set to on, but having a discrete automation for each device feels excessive

You can use the weirdly formatted light_profiles.csv file.