Help with androidTV ADB

Third party integrations
1

So, i;m trying to laucnh a application from ADB on androidTV. I have got a list of applications using ADB.
The application I want to launch is Freeview TV. According to my list, the package name is

nz.co.dishtv.FreeviewLiveTV

However, I am unable to launch this using ADB. I can launch any of the android apps fine like youtube, music etc, seems to be any starting with com.

The command im using is

adb shell monkey -p nz.co.dishtv.FreeviewLiveTV 1

The output is

  bash arg: -p
  bash arg: nz.co.dishtv.FreeviewLiveTV
  bash arg: 1
args: [-p, nz.co.dishtv.FreeviewLiveTV, 1]
 arg: "-p"
 arg: "nz.co.dishtv.FreeviewLiveTV"
 arg: "1"
data="nz.co.dishtv.FreeviewLiveTV"
** No activities found to run, monkey aborted.

Any ideas why this will not launch?