No effects for Osram/Sylvania Lightify Zigbee RGBW LED strip?

Did anyone get this product to work with effects? Currently Im using Node Red and some crazy loops to generate effects but it generates a lot of network traffic.

I tried adding “effects” as specified here: https://www.home-assistant.io/integrations/osramlightify/

but with no luck.

Product: https://www.amazon.com/SYLVANIA-Changing-Dimmable-SmartThings-Assistant/dp/B00R1PB80I

The product is actually called: SYLVANIA SMART+ ZigBee Flex Strip