Sony bravia tv automation

i can make an automation which can use a the sony bravia as trigger.

But i want to be able to turn on the bravia tv . So the sony bravia will be the action. But there is no option to turn it on.

What model?
What integration?

KD-49XF9005

media_player.turn_on service doesn’t work?

Old thread I know but yes this works so does sending the command TvPower to the remote entity