name_add_mac_suffix (Optional, boolean): Appends the last 3 bytes of the mac address of the device to the name in the form <name>-aabbcc. Defaults to false. See Adding the MAC address as a suffix to the device name.
friendly_name (Optional, string): This name is sent to the frontend and used by Home Assistant as the integration and device name. It also gets prefixed to entity names when needed. While optional, leaving it out can result in less intuitive names and a less polished experience in Home Assistant. Setting a friendly_name helps keep things clear, consistent, and easier to manage.
I think on the device page HA hides the portion of the sensor name that is a match to the device name. If you look at the sensor in other place, I believe you’ll see the full name.