What's the difference between Bluetooth proxy configuration esp32-generic.yaml and esp32-generic.factory.yaml?

Hi. Bluetooth-proxies repo has two configurations esp32-generic.yaml and esp32-generic.factory.yaml but what’s the difference?

Neither GitHub - esphome/bluetooth-proxies: This repo hosts known, tested devices that can serve as Bluetooth proxies for Home Assistant. nor Ready-Made Projects - ESPHome - Smart Home Made Simple explains

(New user so I can’t include more links)