Go to settings, then app. The app is will be displayed as Google seems to have no naming conventions rules. Usually com.appx but can be many things. Then use the script below if using ADB. If using Android remote I believe it will work, In visual editor just choose the options and paste in the source.
just want to update, I found the sportsnet android tv app…there is no fields that match the ones required for deeplinking as of yet. 5.1.15 was the version
It seems this does not work similarly in Philips Android TV. For example, market://launch?id=com.yle.webtv goes to associated Google Play Store page. Same actually happens when just max is specified in my Philips. Both apps are installed in my TV.