Try this version. It will report a list containing which media_player has the signal word.
{{ states.media_player
| selectattr('attributes.media_title', 'defined')
| selectattr('attributes.media_title', 'search', 'SWR3')
| map(attribute='entity_id') | list }}
You’ll need that if your goal is to lower the volume of the media_player that’s playing an advertisement.