Not sure if you got this to work, but my e1030 works fine using an automation.
This one does a bunch of things when I have cheap electricty, but the 1st thing is to turn the fire lighting on, it then does some other (unrelated) stuff then toggles fire HVAC mode to heat.
Had no problems with this working (FrontRoom is my fire’s name BTW…!);
Same for turning off, switch HVAC to off then turn off the lighting.