Maybe that’s the problem. These are 3 different operattions for 4 functions. That’s why the big manufacturers do it differently. 2 operations for 4 function (short press = toggle, a long press = dimming). You’re right, it’s most intuitive to use 4 buttons for that too. But that costs more money, space or does not always meet the design requirements.
For those who doubt the sense of the function: I work for one of the manufacturers mentioned above and in numerous UX tests we have found out that, as expected, the 4 button operation is the most intuitive. However, the all-in-one operation is better than the 2-button operation. This is probably because they have been around in a similar form (the old rotary dimmers) for over 30 years. That’s why there are many users (like me) who enjoy using this function. If you don’t see any added value in the function, you don’t have to set it up. But don’t dismiss it for that reason. Please don’t comment if you can’t or don’t want to help.