An example of adding additional info like a speed on a map (from here):

code
- type: custom:map-card
entities:
- entity: device_tracker.virtual_tracker_1
- entity: device_tracker.virtual_tracker_2
- entity: device_tracker.virtual_tracker_3
card_mod:
style: |
{% for ENTITY in config.entities -%}
map-card-entity-marker[entity-id='{{ENTITY.entity}}']:after {
content: "{{state_attr(ENTITY.entity, 'speed') | int(default=0)}} m/s";
color: cyan;
font-size: 12px;
text-align: center;
display: block;
width: 64px;
justify-self: center;
}
{%- endfor %}