Found it…
user_config.h (MQTT_POWER_RETAIN) :
#define MQTT_BUTTON_RETAIN 0 // [ButtonRetain] Button may send retain flag (0 = off, 1 = on)
#define MQTT_POWER_RETAIN 1 // [PowerRetain] Power status message may send retain flag (0 = off, 1 = on)
#define MQTT_SWITCH_RETAIN 0 // [SwitchRetain] Switch may send retain flag (0 = off, 1 = on)