Ironically, those who skip reading the manual often end up searching forum posts.
Only later to be told it’s in the manual.
… still needs to know basic concepts like the difference between an automation, script, and scene otherwise they won’t even know where to begin when they want to start automating.
If they choose to create an automation, one of the first questions is if you want to make one from scratch or a “blueprint” (new unfamiliar term). If they choose from scratch, they’ll need to understand what Trigger, Condition, and Action are, and how to create them properly, because it’s not self-evident (unless they have previously used similar software).
Perhaps what could be helpful are links in the Visual Automation Editor that lead to the appropriate pages in the documentation (or streamlined versions of the documentation). One way or another, more learning is ultimately needed, sourced from somewhere, because there’s only so much you can convey in one sentence in the UI.
It’s the equivalent of Home Assistant in many respects. Plus it offers a Basic Rule Editor for the so-called ‘non-technical consumer’, so it has a leg up in that regard.
None of which offer the power, sophistication, and flexibility of Home Assistant (or openHAB). Arguably, it’s easier to present things more simply when the product is, in fact, simpler.
I suggest that Hubitat Elevation represents a better comparison. For less money than Home Assistant Yellow, it offers a combined hardware/software solution with free remote access. The breadth of products it supports approaches that of Home Assistant (or at least more than Google/Hue/Amazon etc).
It provides several editors each one purpose-built for automating specific, common tasks such lighting, climate, security, etc plus a general-purpose Rule Editor. The task-specific editors help a new user through the process whereas the Rule Editor does far less hand-holding. In addition, the Rule Editor is far more ‘conversational’ than Home Assistant’s Visual Automation Editor; it employs a sentence to describe things that Home Assistant might do with a word or two.
Having looked at both openHAB and Hubitat’s approach to creating automations, it’s clear to me that there’s room for improvement for Home Assistant. However, I’m not a developer so I can’t submit a PR to make the magic happen.