It looks like the homey xiaomi integration also reports the actual orientation of the cube. This would allow for more use cases. Personally I would like to associate each of the sides with a different scene. I only have to turn it to go into sleep, away, home, tv, etc. mode.
Another option would be to have different times on each of the sides to quickly set an alarm for the next morning. Including a shake gesture to turn the alarm off.
This is a link to the Homey code: