$13 Home Assistant?

The website talks about a “$13 Voice Assistant” a lot but the device they refer to the ESPHome Atom Echo seems to cost at least $30 everywhere i look, am i missing something?

Prices go up and down. It was probably that cheap when the article was written.

It was $13.50 a piece when I bought it:

image

But it seems to be out of stock on their website :frowning:
ATOM Echo Smart Speaker Development Kit | m5stack-store

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