Allow multiple friendly names in customize:

Feature Requests
1

Here would be an example how to declare multiple friendly names for the kitchen toaster oven.

  customize:
    thermostat.family_room:
      entity_picture: https://example.com/images/nest.jpg
      friendly_name: Nest
    switch.wemo_switch_1:
      friendly_name: 
        - Toaster
        - Toaster Oven
        - Bread Burner
        - Taste the meat not the heat
      entity_picture: /local/toaster.jpg

The Universal Devices Portal, when you configure it to expose its devices for both Alexa and Google, allows you to create a “spoken” text field, such as toaster and several “alternate spoken” text fields, toaster oven, bread burner, etc. These mappings are extremely handy. Would be nice to have that available without having to rely on the Portal.