Blinkstick Light component - command not found

I am trying to get my Blinkstick configured in hassio, without any luck.
Since this is a component, I assumed it would recognize the “blinkstick” command as described in the following guide: https://www.home-assistant.io/components/blinksticklight/

I can’t add the udev rule. What’s even more confusing “sudo” isn’t recognized command either. Am I in a wrong shell? Can anyone help?

It looks like that “blinkstick --add-udev-rule” command might not be needed after all, as my Blink stick started working after adding just the configuration bit, how odd.

P.S. I still can’t invoke the command anyway - not found.