Bright addressable LED strip

As far as I know Lifx is the brightest but they are too expensive for this project I have in mind.
I will need somewhere around 7-8 m (21-24 feet) so 12 volt is probably preferred, no IP rating is needed.

What is a next option? Is there any strips that is about as bright as Lifx but at a bit cheaper?

At LIFX prices, it’s wayyy cheaper to get a WS2812B with a higher density.

https://www.amazon.com/BTF-LIGHTING-Flexible-Individually-Addressable-Non-waterproof/dp/B01CDTEJR0?th=1

2812 is 5 volt, I don’t want that. It will require too many injections.
But you are correct, I could just get higher density strip.