Do HAOS Pi4 image enable serial console?

I’m using HAOS 9.5 from Release Home Assistant OS 9.5 · home-assistant/operating-system · GitHub
on CM4, image installed to a NVMe SSD connected using USB adapter.

When I boot the CM4 with my USB UART adapter connected to UART0 (GPIO 14 and 15) 115200 baud I don’t see any output on my serial console, other than the early boot EEPROM thing I’ve put there.
I can ping homeassistant.local though, so I know that Linux successfully boot.

Is there a way to enable serial console so I can see the boot process?