Entity card does not display new entity names

I’m running the latest version of Home Assistant.
I gave entities a name to make them more comprehensible. The name is correctly shown on the chart, but the entity card still shows old entity name.

I’ve tried:

  • hard cache reset
  • viewing the card from other devices in HA app, which never showed this card before.
  • changing the name of the entity

I gave names for 15 entities in the last hours and all got them correctly displayed on other entity cards.

Home Assistant 2023.10.3
Supervisor 2023.10.0
Operating System 11.0
Frontend 20231005.0 - latest

The phenomena happens on both Chrome-based view, Home Assistant App (iOS), different users (admin and non-admin).

What can I do to display entity names correctly?

Example: I’ve gave the name Скорость ветра to the entity originally called Wind Speed. It still shows Wind Speed in entity card and in card edit mode preview.