ESPHome device working but not appearing in ESPHome

I had to reinstall the M5 Atom Echo. Prior to that, I removed it from both ESPHome addon and HA Settings/Devices.

I used the official way to flash it, it asked me to add to Home Assistant, I did that, it works fine. I can control HA via voice with this device.

But it doesn’t appear in the ESPHome dashboard (my other ESPhome device does, and works fine). It does appear in HA Settings/Devices.

Is this how it’s supposed to be? I rebooted the HA VM between uninstalling and reinstalling, and after the reinstall, no dice.

ESPHome has debug logging enabled but doesn’t show anything else than

2024-09-18 21:13:16,729 INFO 304 GET /devices (0.0.0.0) 1.74ms
2024-09-18 21:13:22,733 INFO 304 GET /devices (0.0.0.0) 2.71ms
2024-09-18 21:13:28,729 INFO 304 GET /devices (0.0.0.0) 2.37ms
2024-09-18 21:13:34,755 INFO 304 GET /devices (0.0.0.0) 4.26ms
2024-09-18 21:13:40,730 INFO 304 GET /devices (0.0.0.0) 3.56ms
2024-09-18 21:13:45,745 INFO 304 GET /devices (0.0.0.0) 2.11ms
2024-09-18 21:13:50,736 INFO 304 GET /devices (0.0.0.0) 4.48ms
2024-09-18 21:13:56,724 INFO 304 GET /devices (0.0.0.0) 1.08ms

Any ideas?? Thanks