Just to let you gals and guys know: I just bumped on this item by coincidence.
I have a few older, square models (SNZB-01) which work fine and the battery life is already very good on those so I would recommend them too.
This new one, SONOFF Zigbee Wireless Switch | SNZB-01P, claims to have a battery life of 5 years due to a CR2477 battery.
On top of that, you can now pair them without disassembling, they are magnetic, come with some metal plate & adhesive and they seem to add different stickers in the box.
But after five years from now, where am I going to buy a CR2477 battery?
I found that buying one of these special batteries cost more than the entire SNZB-01P