The ding is the device waking up, you won’t get a second one because then it’s already awake.
That service call looks right, what happens next in the log? For me I get “launching app”, and then the state changes as the player plays the file…
Dec 24 16:49:48 node-zero hass[7649]: 2017-12-24 16:49:48 INFO (MainThread) [homeassistant.core] Bus:Handling <Event call_service[L]: domain=media_player, service=play_media, service_data=media_content_id=http://192.168.1.3:8123/api/tts_proxy/1190dc29b0b0b52be00ebe2b8326444be8dd33c6_en_-_google.mp3, media_content_type=music, entity_id=['media_player.kitchencca'], service_call_id=1966722736-141>
Dec 24 16:49:48 node-zero hass[7649]: 2017-12-24 16:49:48 INFO (MainThread) [homeassistant.core] Bus:Handling <Event service_executed[L]: service_call_id=1966722736-141>
Dec 24 16:49:48 node-zero hass[7649]: 2017-12-24 16:49:48 INFO (MainThread) [homeassistant.core] Bus:Handling <Event service_executed[L]: service_call_id=1966722736-140>
Dec 24 16:49:48 node-zero hass[7649]: 2017-12-24 16:49:48 INFO (Thread-5) [pychromecast.controllers] Receiver:Launching app CC1AD845
Dec 24 16:49:49 node-zero hass[7649]: 2017-12-24 16:49:49 INFO (MainThread) [homeassistant.core] Bus:Handling <Event state_changed[L]: entity_id=media_player.kitchencca, old_state=<state media_player.kitchencca=off; friendly_name=KitchenCCA, supported_features=21437 @ 2017-12-24T16:48:54.899528+00:00>, new_state=<state media_player.kitchencca=idle; volume_level=0.20000000298023224, is_volume_muted=False, media_content_id=http://192.168.1.3:8123/api/tts_proxy/1190dc29b0b0b52be00ebe2b8326444be8dd33c6_en_-_google.mp3, media_position=0, media_position_updated_at=2017-12-24T16:49:49.365635+00:00, app_id=CC1AD845, app_name=Default Media Receiver, friendly_name=KitchenCCA, supported_features=21437 @ 2017-12-24T16:49:49.367457+00:00>>
Dec 24 16:49:49 node-zero hass[7649]: 2017-12-24 16:49:49 INFO (MainThread) [homeassistant.components.http] Serving /api/tts_proxy/1190dc29b0b0b52be00ebe2b8326444be8dd33c6_en_-_google.mp3 to 192.168.1.24 (auth: False)
Dec 24 16:49:49 node-zero hass[7649]: 2017-12-24 16:49:49 INFO (MainThread) [homeassistant.core] Bus:Handling <Event state_changed[L]: entity_id=media_player.kitchencca, old_state=<state media_player.kitchencca=idle; volume_level=0.20000000298023224, is_volume_muted=False, media_content_id=http://192.168.1.3:8123/api/tts_proxy/1190dc29b0b0b52be00ebe2b8326444be8dd33c6_en_-_google.mp3, media_position=0, media_position_updated_at=2017-12-24T16:49:49.365635+00:00, app_id=CC1AD845, app_name=Default Media Receiver, friendly_name=KitchenCCA, supported_features=21437 @ 2017-12-24T16:49:49.367457+00:00>, new_state=<state media_player.kitchencca=playing; volume_level=0.20000000298023224, is_volume_muted=False, media_content_id=http://192.168.1.3:8123/api/tts_proxy/1190dc29b0b0b52be00ebe2b8326444be8dd33c6_en_-_google.mp3, media_position=0, media_position_updated_at=2017-12-24T16:49:49.443750+00:00, app_id=CC1AD845, app_name=Default Media Receiver, friendly_name=KitchenCCA, supported_features=21437 @ 2017-12-24T16:49:49.444947+00:00>>
Dec 24 16:49:50 node-zero hass[7649]: 2017-12-24 16:49:50 INFO (MainThread) [homeassistant.core] Bus:Handling <Event state_changed[L]: entity_id=media_player.kitchencca, old_state=<state media_player.kitchencca=playing; volume_level=0.20000000298023224, is_volume_muted=False, media_content_id=http://192.168.1.3:8123/api/tts_proxy/1190dc29b0b0b52be00ebe2b8326444be8dd33c6_en_-_google.mp3, media_position=0, media_position_updated_at=2017-12-24T16:49:49.443750+00:00, app_id=CC1AD845, app_name=Default Media Receiver, friendly_name=KitchenCCA, supported_features=21437 @ 2017-12-24T16:49:49.444947+00:00>, new_state=<state media_player.kitchencca=playing; volume_level=0.20000000298023224, is_volume_muted=False, media_content_id=http://192.168.1.3:8123/api/tts_proxy/1190dc29b0b0b52be00ebe2b8326444be8dd33c6_en_-_google.mp3, media_duration=1.92, media_position=0, media_position_updated_at=2017-12-24T16:49:50.162321+00:00, app_id=CC1AD845, app_name=Default Media Receiver, friendly_name=KitchenCCA, supported_features=21437 @ 2017-12-24T16:49:49.444947+00:00>>
Dec 24 16:49:52 node-zero hass[7649]: 2017-12-24 16:49:52 INFO (MainThread) [homeassistant.core] Bus:Handling <Event state_changed[L]: entity_id=media_player.kitchencca, old_state=<state media_player.kitchencca=playing; volume_level=0.20000000298023224, is_volume_muted=False, media_content_id=http://192.168.1.3:8123/api/tts_proxy/1190dc29b0b0b52be00ebe2b8326444be8dd33c6_en_-_google.mp3, media_duration=1.92, media_position=0, media_position_updated_at=2017-12-24T16:49:50.162321+00:00, app_id=CC1AD845, app_name=Default Media Receiver, friendly_name=KitchenCCA, supported_features=21437 @ 2017-12-24T16:49:49.444947+00:00>, new_state=<state media_player.kitchencca=playing; volume_level=0.20000000298023224, is_volume_muted=False, media_content_id=http://192.168.1.3:8123/api/tts_proxy/1190dc29b0b0b52be00ebe2b8326444be8dd33c6_en_-_google.mp3, media_duration=1.92, media_position=0.65935, media_position_updated_at=2017-12-24T16:49:52.946744+00:00, app_id=CC1AD845, app_name=Default Media Receiver, friendly_name=KitchenCCA, supported_features=21437 @ 2017-12-24T16:49:49.444947+00:00>>
Dec 24 16:49:54 node-zero hass[7649]: 2017-12-24 16:49:54 INFO (MainThread) [homeassistant.core] Bus:Handling <Event state_changed[L]: entity_id=media_player.kitchencca, old_state=<state media_player.kitchencca=playing; volume_level=0.20000000298023224, is_volume_muted=False, media_content_id=http://192.168.1.3:8123/api/tts_proxy/1190dc29b0b0b52be00ebe2b8326444be8dd33c6_en_-_google.mp3, media_duration=1.92, media_position=0.65935, media_position_updated_at=2017-12-24T16:49:52.946744+00:00, app_id=CC1AD845, app_name=Default Media Receiver, friendly_name=KitchenCCA, supported_features=21437 @ 2017-12-24T16:49:49.444947+00:00>, new_state=<state media_player.kitchencca=idle; volume_level=0.20000000298023224, is_volume_muted=False, media_content_id=http://192.168.1.3:8123/api/tts_proxy/1190dc29b0b0b52be00ebe2b8326444be8dd33c6_en_-_google.mp3, media_duration=1.92, media_position=0, media_position_updated_at=2017-12-24T16:49:54.069174+00:00, app_id=CC1AD845, app_name=Default Media Receiver, friendly_name=KitchenCCA, supported_features=21437 @ 2017-12-24T16:49:54.074778+00:00>>