I found this E27 color light bulb that doesn’t need a bridge, is much cheaper than HUE light bulbs, and also has quite stunning light quality compared with other color bulbs I tried. Even compared to HUE I’m not disappointed.
Connecting them to wifi works with the Tuya Smart app. After binding them you don’t need the app anymore. HA supports them out of the box: https://www.home-assistant.io/components/tuya/. They even seem to react faster to commands from HA than the HUE lights I have.
For people from the Netherlands, like me, there’s another plus. Bol.com offers them, so we don’t have to wait months for it to arrive: https://www.bol.com/nl/p/wi-fi-smart-led-white-and-color-e27/9200000103034605/?suggestionType=typedsearch&bltgh=jNP2MIsFrb2gFNlC3DVMYQ.pdIYJNoFcVTVIuDpHwBC0Q_0.2.ProductImage#product-reviews
For the record: I’m not the seller of these things. But I’m definitely buying more of them.