With IFTTT playing a bait and switch, there’s going to be a large number of people looking for a way to replace it. Home Assistant is an obvious choice.
But even me - a proud geek - sometimes finds HA a bit curly.
Wouldn’t it be awesome if there was an IFTTT Style interface? It’d make it easier for everyone - especially IFTTT refugees.
In fact, there’s no reason why HA couldn’t walk in IFTTT’s footsteps and charge manufacturers to be integrated!