Inovelli Blue with Philips HUE

I have the Inovelli Blue switches and just installed Philips Hue bulbs in one location. I have set the switch to smart mode and I have added the bulbs into the ZHA integration. I can not figure out how to have the switch control the bulbs, they do not populate as a binding option. Can anybody help point me in the right direction?

I don’t use ZHA but have them set up in Z2M. Inovelli instructions for ZHA are here though:

While you can use a binding if both devices support it, the normal way to have one device control another device is to create a new automation for it, (i.e. if this then that).