Magic Home LED controller not working. At all

Completely forgot id got one of these, so I hooked it back up…and then remembered why id ignored it!

It just doesn’t seem to work.
Cannot get it to do anything, be that connect to my WiFi or to have it broadcast its own SSID to allow me to configure it.

Just wondered if anyone has any experience with these, or any tips.
Ive tried the power off, and on to reset it as the app and various google results say, but it will not reset.

a few pictures of the unit