Matter On/Off Plug-in Unit – UI Display Customization Options

Hello,

We are developing a Matter-certified device using the On/Off Plug-in Unit (0x010A). The device functions correctly; however, we have encountered an issue that is hindering our product launch.

Across the ecosystem, including Home Assistant, this unit type is consistently displayed as a generic “Switch” UI, regardless of the userLabel or ProductName settings.

This leads to the following two concerns:

  1. Branding – The “Switch” label and toggle icon do not accurately represent the product’s actual purpose and do not align with its intended identity.
  2. Safety – Users may interpret the device as a standard switch and operate it in inappropriate situations, which could potentially lead to safety risks.

Questions:
• Are there any manufacturer-supported methods—beyond relying on users to rename the device—such as alternative unit types, additional clusters, or metadata, that can influence how the device is presented in the UI?
• Are there any known patterns or best practices adopted by other manufacturers to address this issue?

As we are seeking a solution within the Matter ecosystem, guidance on a specification-compliant approach would be greatly appreciated.

Thank you for your time and consideration.