Message Bird not always working

Configuration
1

Has anybody had any issues? Dev calling straight through JSON works perfectly fine every time. Using the below in automation.yaml is not always working. I see the trigger in the log, i see the entry in message bird but it shows as “buffered”. What gives?

# Send SMS when water is detected
- alias: Water Detected
  trigger:
    platform: state
    entity_id: binary_sensor.water_sensor
    to: 'on'
  action:
    service: notify.sms
    data: {  "message": "Water detected in laundry area",  "target": ["+1##########" ]}

# Send SMS when water is cleared
- alias: Water Cleared
  trigger:
    platform: state
    entity_id: binary_sensor.water_sensor
    from: 'on'
  action:
    service: notify.sms
    data: {  "message": "Water cleared in laundry area",  "target": ["+1##########" ]}