New HA devices not showing up in Apple Home, is some manual export required?

I just added two new Matter (over WiFi) devices to Home Assistant. It was easy and they both work in Home Assistant. But now I want to access them through Apple Home.

I’ve already exported all HA devices using HA Bridge and Apple Home sees then. I thought that adding a new device to HA would make it visable to Home via Bridge? No? Is there some step I need to do?