New hot water heater with i-COMM Wi-Fi support

I’m looking at new hot water heaters at Ace Hardware and I’m seeing reference to i-COMM wifi monitoring/control. Trying to learn more about it, it looks like a commercial system for managing units in apartment buildings and the like. Has anyone had a chance to look into this before? Their solution is cloud-based and requires an annual fee (and sounds pointless for a homeowner). I’m wondering if it’s possible to integrate with HA.