New Sonoff Wifi Switch working in eWeLink but not showing up in HA after reboot

I have the following code in my config file:

sonoff:
  username: !secret sonoff_username
  password: !secret sonoff_pw
  mode: local
  reload: always

I have a dozen other identical switches working in HA for over a year. I purchased 20 of them at one time back a year ago and added one of those to my network just recently. It works in the eWeLink app but does not show up in HA even after a full reboot.

hey,

Which model do you have? Mind sharing more details of your setup?

Sonoff Wi-Fi Smart Switch. I use HAOS on a raspberry Pi:
https://www.amazon.com/Sonoff-Electrical-Household-Appliances-Compatible/dp/B0773DFQJ9/ref=sr_1_5_pp?crid=1TTZL0FACUFAQ&keywords=sonoff&qid=1703713928&sprefix=sonoff%2Caps%2C165&sr=8-5