Place the link in the page of all pages accesible by https://my.home-assistant.io/create-link/

Many pages in Home Assistant have shortcuts which can be found in https://my.home-assistant.io/create-link/

To encourage the use of these special links include them in the page itself.
This way I can copy the special link and use it (instead of going to https://my.home-assistant.io/create-link/ and find the page where I already was in the big dropdown list).

For example include the beautiful custom icons in the page. I know I can copy the shortcut link there.