If you put the template on the same line as the option, you must wrap the template in quotes. The outer quotes should be different from the inner quotes. In the following example, the outer quotes are single quotes and the inner quotes are double quotes.
If you put the template on the next line after the option, you must put a line-continuation character after the option. Typically one uses a > or a | character for this purpose. In addition, the temple must be indented with respect to the option. The template should not be wrapped in quotes.