Sasumg 50 inches TV shows up in HA but cannot be controlled via HA

I have this 4 years old samsung TV UN50JS6900. HA sees it as online and everything as seen here:

I used to be able to turn it on/off via HA. now if i press the power icon, HA shows the TV as off but physically, the TV is still on.

my specs are as follow:

Three years later, same problem persists.

Interestingly, volume control works perfectly? Powering it on or off worked exactly once. Going to try reinitializing I guess; hmu if you find a solution.