Sengled BT Bulbs with Alexa in Home Assistant

I recently installed a Sengled B11-N1E smart bulb which I believe is Bluetooth only. I was able to get it hooked up to alexa through one of my echos. I have the alexa media player integration installed but I’m not able to see the bulb there. I was under the impression if I had the “Enable newly added entries” toggle enabled it would show up in HA but I’m not finding it. Is there a trick to find/see this?

Go into your integrations and click on the Alexa media player integration you have installed. Click configure and tick the box to include devices connected via echo.