I bricked my Shelly Plug S after installing ESPHome via OTA.
There are programming pads on the device, but I could not find which header is for which pin. There is no text on the board and also there is nothing on the iNet. I found other devices, but none did look like mine.
Probably someone knows the pinning here in the forum. Attached you will find a picture of my device.
I discovered the pinning and could flash the device.
If someone else has the same problem, you find attached a picture with the pinning description.
Note that TX/RX means the programmer side!
So the TX pin of your programmer needs to be connected to the connector named TX (ESP RX) in the picture. And the RX pin of your programmer needs to be connected to the connector named RX (ESP TX) in the picture.