Stop entities from localizing

Configuration
1

Since a few months Home Assistant has started to add my new units/entites as localized (in my instance Swedish).
Having 5000+ entities in already added using English terminology it throws my naming/programmering practices out the window.

Now the question is how do I keep the new device policy to be English?
I still want to keep Home Assistant interface localized.

2

Localized naming of new entities is the biggest bullshit of the year !
Adding this without any warning or possibility to STOP that behaviour, is really a BAD idea :face_with_symbols_over_mouth: :face_with_symbols_over_mouth: :face_with_symbols_over_mouth: :face_with_symbols_over_mouth:

Eddy (Belgium)