Subscription expires in a few days. Where to pay/renew?

So, my free trial express in a few days. Where do I go to renew / manage the subscription? A link for this really should be in the UI.

not sure about this stuff but look at

rather than google assistant, are you referring to the HA cloud? I didn’t think the GA expired at all in any place that I have it running…

So, since this kept coming up for me as the top result, and I had to spend quite a while to find the actual answer.

Login with your Home Assistant Cloud credentials here: (It’s the partner that hass is using for the cloud stuff now apparently?) and you can manage your subscription.

As I finally found out here: