Switch Value Template with CR (\r)

Helo everyone,

I’m having trouble with this switch code, the value returned by device has CR (\r) at the end, but this code isn’t working:

- platform: telnet
  switches:
    denon_avr:
      resource: 192.168.1.218
      port: 23
      command_on: "PWON\n"
      command_off: "PWOFF\n"
      command_state: "PWR?"
      value_template: '{{ value == "PWON\r" }}'
      timeout: 0.9

Value returned sometimes has additional text, can be PWON\r or PWON\rZ2ON\r, for example, how do I make the condition to detect only PWON for example?