Well noone can hardly blame to-days Designers, they have been growing up with ârequirementsâ set more than 2 decades ago, when Web-transaction became more and more a requirement for everyone, to perform daily tasks such as paying bills etc. etc. Everyone had to âComplyâ, so even old people, people with very little, or no, understanding of computers/internet/websites etc., people with Bad Vision, colorblind etc ( âpeopleâ became even younger and younger kids )
So a Websites, and Computer-Programs, was âforcedâ towards a more âClearâ and âSimplifiedâ UI , And same in same way Phone-OSâs got this âRequirementâ upon them " HINT: The big ugly Phone-Handle" ( A phone is still just a Phone for many people, ET-Call home, or 112 )
⊠âforcedâ Changes, which generations grew/grow up with as âNormalâ conditions , âforcedâ by organizations who take responsibility for People in above mention âcategoriesâ among others. ( 10-thick-thumbs, parkingssons etc. etc. ⊠When they realized that Internet/Computers/ AND Home-Utilities etc. etc. would become a Natural part of every Peoples daily Life
Go back in time , Windows 8, i know not so long ago, and damn ugly(in my opinion), AND it also didnât became a âHitâ, Microsoft had to ârevertâ ⊠Until people became more âpreparedâ to adapt to the unavoidable Future Designs
I canât wait until 2033. That is when the new logo we are discussing will be replaced. Everyone will be up in arms. The newer logo, whatever it is, will be deficient. People will want to keep this logo.
For what it is worth, I like the new logo. I appreciate the thought and work that went into it.
If the current trend continues, then you can bet your bottom dollar that that new logo will suck big time. Even more than the current new one does (if that is even possible).
I personally canât wait till HA decides to migrate the YAML to the gui, then we will have a real controversy instead of the stir around a logo. Oh wait⊠
Please add your theme in official ha
Well fudge, my oldest just came by and pointed at the new logo. âWhy is it so ugly nowâŠâ
I still stand by my own point that i dont care, but seems not everyone likes it.
In his words: âLooks like a shed nowâ. He is is 15 tho, so puberty!
So adding a chimney might help?
So ?
Ok. Quiz of the day. Which one of these look like a car or a truck ?
None. Because it doesnât matter. Itâs a brand. The job of a logo is to create brand identity and recognition, not convey the nature of the product.
Guess the issue is mainly not in âdoes not look like a houseâ, âdoes not have a chimneyâ etc.
The issue which is disliked by people is âthe new logo seems primitive if compared to the old oneâ.
But as I said already, for me personally it does not matter. Primitive, not primitive = unimportant, this is not MY logo. I am interested in functionality, not in logo.
There have been lots of posts here claiming that it doesnât look like a house, that it doesnât accurately represent what HA is doing etc etc.
Very subjective. I think the old logo looked, well, old and outdated and very âgeekyâ, almost like programmer art (which it probably was). Something youâd expect in software from the early 2000âs but not in 2023.
Just passing it along. And while i do get what you mean. Those logos never started out as a car.
At least not to my knowledge.
While tone is hard to read from a post, i can assure you i have no malice or anything else towards the logo. 
I think if it looked like a house, all the people who run HA in an apartment or RV would be disappointed. At least all the people living in a shed are happy now.
Quite a few actually did or at least in a related sector like early mechanized farming equipment. But those were just examples of some well known international brands. Look around you. Food brands, clothing brands, tech brands, home appliances, etc, etc. How many of their logos actually look like the product or service they sell ? Very few, if any. The aesthetic value of a particular logo may be debatable and subjective, but building up a brand with easily recognizable - and often abstract - logos is a well established practice and has been for a long time now.
I mean I donât care, I didnât design it 
Absolutely agree.
NC made a new logo, posted about it in a blog, people may comment this logo here, express their opinions; someone like the logo, someone does not. A very small event in a complex & troubled worldâŠ
No,they donât look like a car or truck, but they also havenât experienced a radical (to me) transformation in the last month. Many of them have been essentially the same for twenty to thirty years.
And how many of them changed the logo after 10 years ??
Most of them. All the time.
Examples:
Adapting a logo to reflect your corporate identity is completely normal and happens all the time. Itâs likely that the HA logo will change again at some point down the road. Some people need to get over it.
I am not gettin itâŠ
Is âothers do it all the timeâ now an excuse for a disliked logo?
In the poll earlier in this thread 65% dislike the new logo.
Pro Question: do you actually know what the BMW Logo symbolises? Any Idea why they have not dropped it, even so they dont produce any of these for almost 80 years now?
Ok so Iâve read back through all the messages from people who donât like the logo. It seems there are two main deficits.
- Not enough chimneys.
- Too simple.
So to that end I present to you, your new logo:
Iâve also added a little something. The sun represents the happy go lucky accepting nature of all our users and is also a modern and relevant source of energy that will invigorate our community spirit and planet.
Iâm sure Balloob and the team will love it.
This one is more cheerful
Almost there but I donât like that only one chimney has smoke. I think they all should so that it is fair for the other chimney.