I want to bring some alternative view(s) to this discussion.
Home Assistant is one of the five big players in the home automation market (the Verge listed HA as one of five besides Amazon, Google, Samsung and Apple!), and it needs to give new users the feeling there is some reliable basis, they can count on. Not only for a year, but for many years to come.
This needs a streamlined logo, that is modern and gets recognized by as many people as possible. Think about the HA green in a Best-Buy/MediaMarkt/your_local_electronic_supplier, and you recognize it by just walking by. Then, itās a good logo.
Another thing a good logo needs, is a message. In our case these are the three bullet points HA is giving:
- Privacy
- Choice
- Sustainability
And last but not least, the design of the logo should give you a keen edge, eg. take a look at the packaging of the new HA green. Have you noticed, that the hole to open the ethernet cable box is shaped like the new logo? You canāt have such nice additions with a chimney.
These are all things, that need to be taken into account, while designing a logo. I know from experience, that people always think, that couldāve been done by their nephew, but that is not the case.
A new logo needs to have a lot of thought into it. The best example is Apple. They are still leading in design, device or software, because they do check every little dot for a good user experience. And thatās why they are still, more than 15 years after the first iPhone, leader in all UI designsā¦
Like it or not, but for the majority of the people, this is progress and it will bring HA further into even more homes.