One can hardly say, weāre talking about quantity right now, it is one logo, that weāre talking here. If someone comes up with a second new logo, I might be tempted to talk about output, but for now, this is just not the point. 
Measuring these numbers is something, that we as users canāt do, but Iām very sure, that HA, or better NabuCasa, will do that. It could start by measuring the difference in sold hardware. In this case, HA Green vs. Yello vs. Blue, combined with a metric to account for differences in why people are buying the Green, times have gone further, so more users buy and all these things. Next thing would be some kind of survey with new users, to check for the profitability of the HA brand. And there are much more metrics, you can set especially in marketing and overall experience.
I just realize, that Iām really bad in describing this, so Iet me just make up an example (all made up numbers!):
- in 2020 there were 500 Blues sold
- in 2021 there were 1000 Yellows sold
- in 2022 there were 1500 Yellows sold
- in 2023 there were 500 Yellows sold and 2500 Greens
Following these numbers, you would assume, that in 2023 there would be around 2000 sold devices (500->1000->1500->2000). You would now set the estimated number (2000) in connection with the real number (3000), so you can see a not estimated growth of 1000 additionally sold devices. This would be one way to measure such things. As I said, made up numbers, but you get the idea.
All these data will come in over time, and weāll see, how much good it will bring. For now, we as users can watch the statistics data, where you could get some kind of estimate, what real numbers are running, see here (board types):
) logo:
