Personally, I did not care for the name change but now, months later, I’m fully onboard with the expanded meaning of Home Assistant.
However, the community has not embraced the new name. A quick search of recent posts shows that many people still use the term
hassio despite its deprecation many months ago. Whether it’s due to the pronderance of existing material using the old name (here in the forum and throughout the web) or because old habits die hard, the old name not just survives, it thrives.
Any branding campaign needs to consider this ‘field data’ when measuring the strategy’s degree of success. As it stands, y’all need to double-down or cut your losses (because this new name has only taken hold in documentation but not in people’s hearts and minds).